The Passion Experiment


I imagine a world where human potential is not governed by what we’re told to be, the only fear is not giving enough, and the urge to share your gift cannot be restricted.

I believe that in order to change the world, we must first change ourselves. We must look within and get deeply in touch with what we want, why we exist, and the belief patterns that hold us back from realizing our full potential. 

The greatest work we can do is discover what our ‘work’ is… and then fearlessly give that gift to the world.

I’m Here To Help You Fearlessly Give Your Gifts to the World

I help high-potential entrepreneurs, writers, and creatives get in touch with their purpose, discover what their unique gifts are, and shift their mindset so they feel compelled to share these gifts with the world, regardless of the obstacles that are holding them back.

My clients range in all sorts of shapes and sizes… but they have one thing in common.

They are ridiculously talented people who, by ‘conventional’ standards, are successful.

I’ve worked with all sorts of people, like:
  • a CEO of a $100M company
  • a stock trader in Hong Kong
  • an Investment Relations Manager of a hedge fund
  • a Management Consultant at Deloitte
  • a guy who, instead of working with the CIA, pursued a startup in China
  • a strategist at a leading creative agency in New York
  • a social entrepreneur and writer in Chicago
  • a 23-year old start-up marketer in a “quarter life crisis”
  • and many others.
But after all of their ‘success,’ these people had a deep-down nagging voice that constantly questioned, “Shit — is this IT? Isn’t there more to life than this?”

Their mind and their heart told them something was wrong. They knew they were meant for something more, something deeper. But, every time they started feeling this way, either they ignored it or found themselves externally motivated by a raise or a new opportunity. They’ve spent much of their lives chasing either something comfortable or something shiny instead of their deep purpose and gift.

It pains me SO MUCH to see people chasing the next ‘thing’ they THINK will make them feel ‘good’ while ignoring the path they’re being called to pursue.  

It’s my mission to stop this madness.
My clients have:
  • Launched companies and landed clients in two weeks. Within twelve days, Liz started a consulting business and landed two clients, and in two months, moved to NY to work remotely and live on her own terms. 
  • Overcome debilitating fears. Jenn broke through her fear of publishing her writing and in six months, landed articles in the Huffington Post and Forbes.
  • Discovered happiness in the now. Ryan went from being stressed out, over-worked and overwhelmed, always chasing that next ‘thing’… to being happy, content, and living freely within the moment.  
  • Figured out how to live intentionally. Meghan went from being spread too thin across several projects without a clear understanding of her ‘why’… to living a life of intention, where she only focused on opportunities that aligned with her beliefs and what really matters to her.
  • Created a better world by creating a better self. Krista went from unmotivated in her work and disconnected in her close relationships to on fire and connected by establishing personal rituals and habits that made her feel at her best.  

I am here to help you get in touch with what makes you come alive and discover WHY you’re doing the things you’re doing. I will help you understand and shift the beliefs that are holding you back, some of which you may not even be aware of. Together, we will understand what sets your purpose on fire, ignites your soul with passion, and allows you to contribute to the world in the most meaningful ways possible.

You will wake up every day feeling alive, not held back by fear, and compelled to fearlessly share your gifts with the world.

If you’re ready to make a change, I’m ready to help you.  Fill out the application below, and if we’re a good fit, I’ll tell you more about how I work with clients.


How It Works

Every client I work with is unique. Some people are lost and confused as to what their unique gifts are… Others know exactly what they need to do, but their fear is holding them back from taking action.

How we work together largely depends on you. It’s fully customized to your unique situation, challenges, and aspirations.

That said, most of the work falls into two buckets:

Discovery — We dive deep into your situation, what brought you to where you are today, what obstacles and challenges you are facing, as well as the motivations and beliefs that drive you. The aim is to figure out what you want, why you exist, and break the belief patterns that are holding you back.

Experimentation — Treating life as an experiment removes fear from the equation of taking action. Once we discover what you want, we get creative about designing experiments that will take us there. It’s about trial and error, learning by doing, and discovering that you’re capable of far more than you realize.

Accountability Through daily intention setting and communication around accomplishments and learnings, we’ll make progress every day and navigate obstacles in real-time, ensuring we make the most of our work together.

The Catch

There’s only one catch to this… When I work with people, I am adamant about changing their life. This means I get really wrapped up in their situation, needs, and desires. I do everything in my power to help them succeed, which often means making the right introductions, revealing deeply personal stories, and sharing a deep emotional bond with my clients.

I’m so obsessed with providing value to the world that I guarantee my work. If you don’t experience massive results within four weeks, I will work with you for free until you do. 

Because of the time and energy I invest with my clients, I’m extremely picky of who I work with and I will not work with more than five people at a time.  Which means (sadly) that I’m only able to work with less than 10% of the people who apply. 

So if you’re at a breaking point where you know deep within yourself that you are meant to be impacting the world in a bigger way, I’m ready to help you. We’ll discover, experiment, and take massive action to change your life. 

Take your time and fill out the application below.  Tell me where you’re at, why you’re stuck, and why you think we’re a good fit to work together. If we’re a good fit, I’ll be in touch.


Here’s What Past Clients Have to Say

"Amber is a total rock-star and an inspiring one at that. Sometimes it’s difficult for us to see the value, potency and potential in who we are, no matter how far along we are in the game. Or maybe we get down on ourselves thinking we can never achieve that idea. Or we think business and entrepreneurship has to be painful. 

But Amber is different.  

As a friend, co-worker and mentor, she has given me solid insight, support and an exciting action plan to make it all happen countless times. I admire Amber’s fire, passion and total willingness to fail. She is a constant reminder to me to “do more, think less.” 

If you’re even considering working with her, do it. If you’re stuck and need vision, do it. If you need a virtual hug and the stamp of approval to do your great work in the world, the work you wake up every morning wishing you had the balls to do, work with Amber. She makes business feel like a breeze and actually lives by the mantra she teaches all of her students.” - Lauryn Ballesteros

"Amber has an ability to light a fire within people. She has a way of convincing people that they have something special within themselves that’s valuable, and worth discovering and nurturing. Once of the most powerful takeaways I’ve had from our interactions is her ability to make me believe in my natural talents and true passions. 

Simply knowing that there is someone out there who thinks you have this amazing potential and beauty within you, sparks all kinds of inspiration, and more importantly, it unlocks doors that may have been closed before simply due to self-doubt. 

Amber inspires and enables people to recognize their own power.” - Jenn Winter

"When I submitted my application for the Passion Experiment, I wasn’t sure what to expect. I had lofty life goals to achieve, but let’s be honest, that’s difficult to do in one month. Amber did more than that. She gave me the foundation to achieve those life goals in the long term and provided me with the tools I need to be successful in the short team. Amber helped me to filter out the real issues in my life - from family to work to relationships. She took a full view of my life and helped me to realize the areas that were the easiest to change that would make the most difference. With her help, I was able to change my way of thinking about my lifestyle and about myself. She taught me the skills to improve my life on a day-to-day basis and how to make incremental changes that have huge impact. I cannot thank Amber enough for her help, support and friendship through this time in my life and highly recommend the Passion Experiment for others." - Krista Sanford

"Amber possesses the unique ability to be both a powerful coach and a cheerleader. In my weeks working with Amber, I was able to gain a clear vision of my purpose and a strong footing on my path. She works from a place of experience and her advice is tried and true. If you are seeking to gain clarity, passion, or direction in your life, Amber will get you on the right track. Best of all, Amber does not do the work for you, but rather, she’s leads and assists in every conceivable way. She will push you to new places that you haven’t been able to push yourself; as a result, you’ll experience a genuine shift and a lasting change in your life. This is the opposite of a quick fix, it’s a deep introspective challenge – and it could very well be the best investment you’ve ever made." - Kyle LaFontaine

"This is the best investment I’ve ever made." - Elizabeth Presson

"Before I began the Passion Experiment, I was lost. I had no purpose, no direction. I didn’t know what I wanted out of life—where I wanted to go or what I wanted to do… I didn’t have a path. I had no idea what I passionate about.

After working with Amber for four weeks and being actively pushed (and encouraged to push myself) outside my comfort zone, I now have a clear purpose and direction in my life. 

Through the entire process, Amber worked professionally, cordially, and efficiently. She engaged me and adapted her tactics and suggestions to my specific situation and life, as it evolved and developed. Amber Rae has inspired me to not only have direction and purpose, but to live my passion and to inspire others to take control of their lives. 

Amber Rae is the ultimate example of a genuinely inspiring individual.” - Joel Scott

Apply to ‘The Passion Experiment’