hey amber rae

Meet Amber

I believe you, and every person on the planet, deserves to create a life that makes you come alive.

A life where everything from your work to your lifestyle to your business model to your home reflects who you are and what matters to you most. 

I’m here to inspire you to rethink and redesign every aspect of your life, so that what you do is alignment with who you are. 

My Story

In 2008, I realized that I was living a life that didn’t align with who I am or what I really wanted. So, I quit my job, sold my belongings, and set out to exchange security for adventure, comfort for growth, and possessions for experiences.

This journey led me down a path of experimentation, breaking down to breaking through, and a whole lot of "holy shit, what did I get myself into?" followed closely by "this is the point of being alive." 

It led me to collaborate with brands like Apple, Seth Godin, Photojojo, Tumblr, The Unreasonable Institute and The Future Project. It gave me the clarity and courage to launch my own ideas, like New York Nightowls, The Bold Academy and The Alive Tribe. 

It put my work on the front page of The New York Times business section and on ABC World News. It triggered Fast Company to ask me to write for them.

It led me to meet the love of my life, whom I’m now engaged to and feel like I was put on this earth to love. 

It led me to discover that limitations are in our mind, success is how we define it, and love is the most powerful force in the world. 

It hasn’t been easy. Many mistakes have been made along the way. I’ve plunged headfirst into commitments that didn’t fully align with my values, ignored red flags, drained myself to breakdown, over-committed and over-promised. 

But I’ve learned. Grown. And expanded. 

I’m now on a mission to shake up and wake up as many people on the planet as possible. 

This is an adventure. It’s only the beginning. Let’s come alive together.